You Can’t Beat the
Value of Experience
As Internet and desktop publishing pioneers, we have a wealth of experience to bring to your project. Our team is highly skilled in all the elements that go into successful web publishing and we put that experience to work for you so you don’t have to waste precious time and money on the "theories" and mistakes of the inexperienced webmaster. With over 20,000+ documents online, three popular niche magazine sites, over 500 clients to our credit and over two dozen awards from online peers, its difficult to find a company that matches our talent pool and expertise. Visit our About Us page for more on the DoubleClick’d team.

Best Software in the Business
We use GoLive Cyberstudio as the primary engine for the creation of all our websites. Yes, and many other software packages, too, for the creation and manipulation of graphics and so forth. GoLive is the absolute "top end" website creation software on the market today. It costs more, but our customers are worth every penny. Besides that, sites created with GoLive do more, work better, and look the best of any on the Web. Why would you want a site created with anything less?

Special Steps Behind-the-Scenes
During site construction, special attention is paid to meta tags, keywords, and other code used to enhance your site visibility. We are constantly thinking ahead to when your site will be out there competing with every other site for viewers’ attention. That’s why we build in all the "little things" others so seldom consider, to make our clients’ sites more functional, more appealing, and more likely to be found.

Industrial Strength Hosting
Unless you have made other arrangements, we will host your site on our own server. It’s fast, and it delivers your files quickly via our T-1 connection to the Internet (T-1 is what they call a "big pipe"). We’ve built extensive script libraries on our servers so we can take you to whatever level of interactivity you want your site to go. We will also take care of registering your unique WWW domain name (i.e. www.something.com), and can help you research available options.

Synergistic Side-Services
& Long-Term Partnering
As a fully equipped art and design studio, our support doesn’t stop once we put your site online. We’ll help you attain a new level of intermedia synergy so all your other marketing efforts work more effectively, too. You’ll be able to count on us for fast turn-around on those planned (and unplanned) website updates; we’ll keep you appraised of innovations that can enhance your site, save you time and make you money. Our creativity and web savviness makes us an ideal partner in your ongoing business growth. Some clients even use us for their print production too, because one quality source for both is a more cost-effective solution.

The Ala Carte Menu of Website Development & Marketing Services

Custom Website Development
Our Website Development Packages range in size from small Electronic Brochures to fully developed Cyber Stores--and everything in between. Email or call 410-337-8644 to discuss what DoubleClick’d can do for your business.
Already have a website--but not happy with how it’s performing? DoubleClick’d offers a Website Report Card service that provides valuable data about what’s wrong (and what’s right) with your website and offers suggestions for improvement.
Site Makeovers are another growing service area for us. Existing sites may be candidates for a "facelift" or a total redesign.

Custom Marketing
Initial marketing focus and needs assessment is your first step to determine your Internet readiness and feasibility. If you’re seriously shopping web designers, take advantage of this free service. Then, if you feel we’re compatible with your business goals and objectives we will develop a proposal for your business.
Directory listing services--URL and email links in our directories (your choice of over 170 modalities, accessible from doubleclickd.com, voiceofwomen.com, wholeliving.com, and heyhon.com) and getting an average of over 30,000 accesses daily!
Hotlink listings available in the Doubleclicked Portfolio and the Voices of Women Marketplace, featured listings available at Wholeliving and Hey Hon!
The Netplex Hotlist gives you easy access a list of over 300 Baltimore/Washington-based directories, magazines and ISPs (Internet Service Providers) that can be contacted and queried for local listings and links.
Strategic links arranged with related websites: composition of an introductory letter describing your company, services, and requesting a link to related websites. A sample listing with URL and HTML code can also be created and placed in the text of the letter so that potential linking websites can cut and paste the code right into their sites. This can include research to locate potential reciprocal links and related specialty directories, link requests, and link tracking.
Banner advertising research and media buying: targeting the most appropriately responsive locations on the Web for your site to place banner ads.
Marketing Assessments, Planning & Media Buying help you evaluate and implement the best marketing strategy for your business and budget.
Stationery, business cards, and more: our print publication and design experience can help with related hardcopy promotion of your site.
Activity reports, click-throughs, hits, and accesses: information about who is accessing your site--when and where and how much.

Special Promotional Services
Search Engine Submissions - Our most popular package, the Website Submittal 100 individually submits your site by hand to 100 of the most popular search engines, directories and announcement sites, with a report. Other submittal packages are available with more or less submittals.
Meta Tag Enhancements — These hidden keyword tags are critical to being visible to search engines, yet many sites have been created without them. We analyze your site and create the proper meta tags, titling and descriptions to make your site more visible and prominent.
Direct Email Lists - email messages sent to a targeted list of individuals who have requested to receive announcements about sites that cater to their specific interests. We have over 250,000 opt-in names in more than 60 categories!
Search Engine Blitz — submission of up to 50 unique URLs within your site to the Web’s most popular spider-based search engines: AltaVista, Infoseek, Lycos, WebCrawler, Excite, HotBot, What-U-Seek, Northernlights, and Open Text Web Index.
Visitor Delivery Program — need guaranteed traffic in a specific period of time? Our Delivery Program rotates a banner throughout 2400+ sites and you pay by the click-through visitor, NOT by impressions, which may result in little or no click-through visits to you site.
Online press release submission: articles about your website in such prominent publications as The Wall Street Journal, USA Today, Worth, Internet World, Business Week, Interactive Age, and other electronic media can generate tremendous visibility and opportunities for your business. We will write and/or send your press release or notice to our list of 4,500 media contacts.
Mailing Lists/Listservs/"Push" Technology/Opt-In and Double Opt-In Direct email announcement services: announcing your website to a database of individuals who have requested notification of news and information in specific categories of interest within your target market. These fully automated services take the expense and headache out of managing a mailing list and deliver a high return.
Research and submission to specialty and subject-specific Internet directories for the very specialized niche marketer.
Submissions to take advantage of the content, folders, chats, and forums, and audiences of Internet Service Providers, Internet Access Providers, and Online Services, including BBSs.
Newsgroup (Usenet) research, monitoring, and posting where appropriate: we can monitor conversations in applicable newsgroups that allow general postings.
Directory placement verification: approximately four to six weeks following directory submissions, we will verify your site's listing with the top thirty searchable directories and search engines.
Competitive research and evaluation: we research, evaluate, and provide a comprehensive evaluation of your industry competitors' sites.

Little Things Mean A Lot…
Lessons in "Netiquette": guidance about "how to behave" on the Internet and training on how to market your website effectively within these codes and practices.
Internet Training: Fill in the gaps between your computer know-how and the no-cost online marketing activities you can perform to greatly enhance your website traffic.
E-mail Signatures: make the most of every email you send with a carefully crafted signature file.
Nominations to appropriate award, new announcement, and review sites.
Promotional Spinning": development of relationships with other promo-type sites and services by adding information blurbs, ads, stories, testimonials--even challenges--to your website.
Positioning: specific instructions on how to increase your position in each of the 10 important search engines.

SURF'S UP. . .
CATCH THE WAVE NOW!

Website
Development
& Marketing Services

DoubleClick’d has perfected standard practices that ensure your site will look good in spite of all the variables downstream--like monitor size, screen resolution, browser software, modem speed, and other variables that can all compromise consistent site presentation. We’ve perfected techniques in handling graphics so they load fast; our full color sites are designed with a "browser-safe" palette and won’t distort or dither when viewed on cheap monitors.

Our site development process has been refined to an art and science–you’ll feel comfortable and taken care of every step of the way. We won’t overwhelm you with jargon or leave you guessing about what you’re getting for you money; instead you’ll become educated through our meetings, coaching sessions and our informative handouts.

We’re a "Soup to Nuts"
One-Stop Shop

Although we approach every client individually, our typical site production packages include the following basic elements, which are needed for any successful website venture:

• Marketing evaluation and needs assessment
  
  
• Conceptual site planning
  
  
• Storyboarding of the proposed site architecture
  
  
• Content coordination, copywriting/editing/repurposing
  
  
• Custom website interface design, consistent with corporate identity
  
  
• Custom design of logos, graphics, illustrations, bullets, icons, buttons, backgrounds and banners
  
  
• Image scanning, digital photography, retouching, image manipulation
  
  
• Advanced scripting/special effects - HTML, Javascript, CGI, PERL, Lotus Domino (dynamically-generated database driven websites), and many other programming languages and scripts to bring the latest interactive enhancements to your site.
  
  
• Meta-tagging for search engine prominence
  
  
• Draft webpage validation and testing
  
  
• Search engine submittals (individually hand submitted)
  
  
• Immediate exposure with Directory listings, Marketplace listing and hotlinks on DCP’s 3 e-zine sites getting an average of 30,000 accesses daily
  
  
• Access to the selected DCP link lists
  
  
• Linking and email services
  
  
• Website activity software and reporting
  
  
• Online promotional training
  
  
• Site update planning and implementation
  
  
• Domain registration and hosting
  
  
• Other promotional services when desired

Browse our Portfolio for examples of sites we’ve built that address different marketing challenges and diverse business applications.

Let’s talk! Contact us by email or call 410-337-8644 to discuss your company and its Internet marketing potential!